Eastern Promise
Platinum for HEINEKEN
English Enchantment
Mützig: Changing Perceptions
GLOBAL NEWS
Jacques, a fruit cider aimed at female consumers in
the UK, returned for the second time with its Jacques
Townhouse this summer in London and Liverpool.
The quintessential^ English house provided the
perfect place for a ladies' soiree on a summer's night,
appropriately accompanied by a glass of Jacques.
UNITED KINGDOM
Earlier this year, Asia Pacific Breweries (APB) celebrated the official
opening of a new greenfield brewery in Guangzhou, China. The brewery
belongs to the Guangzhou Asia Pacific Brewery Company Ltd (GAPB),
a wholly-owned subsidiary of HEINEKEN-APB (China) pte Ltd in which
APB holds a 50% stake. The 1 million hectolitre brewery will brew
Heineken® and Tiger.
USA
At this years Vision Awards, organised by
the League of American Communications
Professionals, the HEINEKEN NV Annual
Report beat almost 5,000 entries from
international organisations as best annual
report, for the fifth year in a row. The
2010 report won platinum in the
'Consumer Consumables - Food/Beverages/
Tobacco' category.
CHINA
AFRICA
A new campaign aims to improve the perception of Central African beer
brand Mützig. The campaign's story is set around a successful jeweller
and focuses on the time, skill and dedication that go into making
something really special.
The campaign has been launched in Congo, the Democratic Republic
of Congo and Rwanda, where Mützig is the leading domestic premium
beer brand. Mützig is the sixth largest HEINEKEN brand in the Africa
Middle East portfolio, and the fastest growing brand in the region, with
volume up 42% on the same period last year.
Autumn 2011 World of HEINEKEN
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