Enjoy a Good Night Striking a Chord with Locals USA SPAIN HEINEKEN has found the perfect way to enable consumers to enjoy Heineken® Extra Cold at home: the Heineken® Extra Cold glass. The innovative glass has a double wall filled with a special fluid which freezes in a domestic freezer in just one hour. The consumer then simply pours in a Heineken® and serves at an Extra Cold 0-2 degrees Celsius. With the summer behind us, HEINEKEN in the USA has launched Noche Buena, a limited edition traditional Mexican beer for the autumn/winter season. A bock-style lager brewed by HEINEKEN's Cuauhtémoc Moctezuma in Mexico, Noche Buena is the perfect choice for consumers seeking an exclusive seasonal beer. Combining fine malts with spicy Styrian Goldings hops grown in Slovenia, Noche Buena is a dark, full-bodied premium brew with a strong, distinctive flavour. Beer enthusiasts will notice berry notes at the finish and a nice caramel toasted malt aroma on the nose. Mexico's number one seasonal beer will be available for purchase throughout Texas and Chicago from the beginning of October. Cruzcampo is once again the official sponsor of Cordoba's International Guitar Festival. This 12-day event receives great local, regional and national media coverage. It also highlights Cruzcampo's engagement with the city and commitment to supporting cultural and social activities. 16 World of HEINEKEN Autumn 2011

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2011 | | pagina 16