WINNING WITH THE CONSUMER
A decade ago, marketing meant placing an advertisement in the local
newspaper, or building up your database for direct mailing. Multinationals
advertised on television, and the more proactive businesses had started
to build up a database of emails for customers and prospects. But times
are changing rapidly, and for companies to be successful, regardless of
their size, a presence on social media, such as Facebook, YouTube and
smartphone apps, has become an essential part of the marketing strategy.
Connecting
hrough
ocial Media
