60,000 people came from all over the
world to enjoy performances by more
than 130 bands across seven stages.
Ireland's Oxegen 2010 Festival offered over
100 acts and great entertainment, and
proved a great success for the Heineken
brand. Highlights included the innovative
Heineken® Campsite Cold Rooms where
Heineken® consumers could (free of
charge) chill their cans of Heineken® in
less than 90 minutes, ensuring the best
quality beer experience at all touchpoints
of the festival. Other notable offerings
included the Heineken® Green Space bar
with an illuminated dance floor powered
by movement, and an out-of-this-world
experience at the Heineken® Green
Spheres stage, which featured some of
the world's top music acts. Oxegen 2011
is shaping up to be even more exciting,
with The Black Eyed Peas, Coldplay, The
Strokes, Beyoncé and the Foo Fighters
already confirmed.
The truly unique Electric Picnic festival,
described as 'Ireland's version of
Glastonbury', offers a colourful carnival
atmosphere, music, art, theatre, comedy,
pantomime, holistic health and a lot more.
The Heineken brand's presence in 2010 was
as strong as ever, with three music-themed
bars; Indie, Soul and Electronica. The
latter featured digital graffiti walls, a
backbar dressed with vinyl records and
UV-lit furniture along with a steady flow
of upbeat electronic music to engage
the thousands of revellers stopping by
for a pint of extra cold Heineken®.
Heineken®'s involvement in these award-
winning festivals reflects the increasing
brand and beer experiences music festivals
provide to target consumers. With this in
mind, Heineken will continue to push the
boundaries in 2011, and create a whole
range of memorable events. A small
selection are listed below.
ST. MAARTEN HEINEKEN REGATTA 3 - 6 March, St Maarten
music genre: reggae, hip hop, rock jazz
www.heinekenregatta.com
ULTRA MUSIC FESTIVAL 24 - 28 March, Miami, USA
music genre: electronic dance
www.ultramusicfestival.com
PUERTO RICO JAZZ FESTIVAL 2 - 5 June, Puerto Rico
music genre: jazz - www.prheinekenjazz.com
SOLIDAYS 24—26 June, Paris, France
music genre: rock, pop, electro - www.solidays.org
JAMMIN' FESTIVAL 9 -11 June, Venice, Italy
music genre: Rock music - www.heineken.it
MAIN SQUARE FESTIVAL 1 - 3 July, Arras, France
music genre: rock, pop, electro - www.mainsquarefestival.fr
HEINEKEN BALATON SOUND 24 - 26 June, Zamardi, Hungary
music genre: electronic - www.balatonsound.hu
MONTREUXJAZZ FESTIVAL 14 -17 July, Montreux,
Switzerland
music genre: jazz, current artists - www.montreuxjazz.com
OXEGEN 7 -10 July, Naas, Ireland
music genre: rock, pop - www.oxegen.ie
HEINEKEN OPEN'ER 30 June - 3 July, Kosakowo, Poland
music genre: rock, indie, electronic, world - www.opener.pl
OUTSIDELANDS 11 -15 August, San Francisco, USA
music genre: rock, pop - www.sfoutsidelands.com
MYSTERYLAND 27 August, Amsterdam, The Netherlands
music genre: dance, techno electro - www.mysteryland.nl
ROCK IN RIO 23 September - 2 October, Rio de Janeiro,
Brazil
music genre: rock, pop - www.rockinrio.com
HEINEKEN GREEN ROOM November, Singapore
music genre: dance - www.heineken.com.sg/greenroom
ZOUKOUT November, Singapore
music genre: dance - www.zoukout.com
HEINEKEN MUSIC HALL Throughout the year, Amsterdam,
The Netherlands, music genre: pop, rock, dance -
www.heineken-music-hall.nl
DIA DE LA MUSICAJune, Madrid, Spain
music genre: indie, alternative - www.diadelamusica.com
AWAKENINGS 25 June, Spaarnwoude, The Netherlands
music genre: indie, alternative, new talent, local talent
www.awakenings.nl
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