Message in a Bottle
celebrities and key press contacts.
The aim was to become the most
talked about event in Paris, with
tickets being the hottest thing in
town. The themes for each evening
were carefully chosen to exceed
the expectations of the different
target groups.
By contacting influential bloggers
in advance, an online buzz was
created ahead of the event itself,
and was further supported by the
confirmed attendance of carefully
selected French celebrities. Loyal
Facebook fans were rewarded with
the opportunity to win one of only
a handful of tickets available to the
general public.
REAPING THE REWARDS
As expected, the Wild Bar concept,
its sophisticated network of artists
The Wild Bar had all the ingredients
necessary to create memorable
nights, and the response from
the guests and subsequent press
coverage was testament to this.
Push the limits, be original and make
sure consumers know where to go
to have a great time at your next
Desperados party!
and unusual underground setting
provided plenty for the press
to write about. More than 200
journalists visited the Wild Bar,
providing coverage in more than 100
publications, including some of the
most fashionable lifestyle magazines.
One month later, the event continues
to receive coverage. The digital buzz
has also been outstanding, from
both a quantitative and qualitative
point of view.
Desperados launched its new copper and gold-
coloured 'Desperados Legend' collector's bottle in
May 2011. The design features images that link the
brand to its Latin roots.
