GLOBAL BRANDS French artists express their wild sides, white the exotic creatures entertain and intrigue media and VIP guests OFF-BEAT ENTERTAINMENT To create an exciting atmosphere within the Wild Bar, a mix of high tech and out-of-the-ordinary props were used. These ranged from screens playing music clips and animations to lighting effects, and from dancers to tattoo artists and fortune-tellers. The Coyote Girls performed against a backdrop of exotic snakes in tanks, while artists from burlesque to break-dance encouraged movement among guests and added to the liveliness of the event. PERFECT PROMOTION When organising any event, it is important to decide whether you want to target your current clientele, or reach out to a new audience. The Wild Bar had a clear audience: influential trendsetters, 40

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2011 | | pagina 40