CONTENTS
Cover image:
Friends enjoy a Heineken in the heat of summer.
4-7 TRENDS INNOVATIONS
Tapping into Growing Markets - PET DraughtKeg
Innovation that Pays - David Green
8-19 WINNING WITH THE CONSUMER
Connecting Through Social Media
Heineken TV
Taking Online Video to the Next Level
Real-Time Champions League Interaction
20-21 CAMPAIGN FOLIO
Zywiec: New Bottle, Same Quality
22-26 BAR CODE
Draught Beer Excellence Programme
27-30 AFRICA
Land of Opportunity
31-33 UK RESPONSIBILITY
Powerful Partnership
34-37 SUSTAINABILITY
Close-Up on Heineken Stars
Sustainable Ambitions
38-43 GLOBAL BRANDS
Wild Times for Desperados
A Golden Performance for Strongbow
44-47 HEINEKEN MUSIC
Raising the Game for Global Competition
Festival Fever
48-50 AROUND THE WORLD
Supporting Education in Surinam
Painting London Green
Pioneering 'Pop-Up Club'
Meeting Consumer Demand
Celebrating Beer Culture
Top of the Employee Charts
LEAD-ing the Way
Soproni Brand Extension
jHola Mexico!
Duty-Free Heineken
UEFA Champions League Sponsorship Extended
Following feedback from the
reader's survey in the winter
editon, World of Heineken is
transitioning from a bi-annual
publication to a quarterly
publication. Its global distribution
to Heineken's trade partners, on-
and off-trade business relations,
and key stakeholders remains
unchanged.
Also in response to feedback,
the magazine will now cover a
more diverse range of subjects
which are more suited to today's
rapidly changing digital world.
2011, Heineken International.
Group Channel Manager:
Sandra Park
sandra.park@heineken.com
Chief Editor:
Mike Cooper
mike.cooper@mediapartners.nl
Scott Roane
scott.roane@mediapartners.nl
Text:
Leanne Collyer, Julia Gorodecky,
Angela Tweedie
Concept Realisation
MediaPartners Group
