The underground Desperados Wild Bar attracted
significant media attention with an atmosphere that
was truly representative of the brand
Desperados
Desperados took a unique, but
cleverly thought through approach.
As with any successful event, if
you're not an expert, then find
someone who is - get in touch with
local DJs and artists to find out
what's up and coming in your area.
Read up on the latest trends online
or in music magazines, and find out
what appeals to your audience and
what is worth investing in.
Desperados enlisted the help of
three prominent locals to increase
its understanding of the Parisian
music scene. This ensured that
each night hit just the right note.
Artsy, trendy and fresh, the Wild
Bar had something to satisfy every
need. The acts all had one thing
in common - an avant-garde,
progressive image.
Three different themes
characterised the club nights.
On Wednesdays, 'Wild Games' was
all about swing, and included acts
such as The Correspondents, and
Paddy Sherlock and his Big Band. On
Thursdays, the Wild Bar pumped out
underground electro and hip hop
from up-and-coming artists such as
Pain O choKolat.
The latest break-dancing moves
mixed with the hottest beats
ensured the crowd went wild every
time. Lastly, 'Wild Touch' on Fridays
lived up to its name. Digikid 84
performed from his newest album,
and guests were treated to an
alluring dance show by the Coyote
Girls. Each act was carefully selected
to support the innovative image of
Desperados and its Latin roots.
