GLOBAL BRANDS
For three weeks in April, the temporary pop-up Desperados-hosted Wild Bar was
at the cutting edge of the French club scene. Tucked away in one of Paris' many
side alleys, this exclusive underground event brought the most amazing acts to
France's most adventurous partygoers. From electro to hip hop, DJs and bands
captivated audiences with their new sounds. But most importantly, the event
achieved exactly what it set out to do: create a buzz in the media and position
Desperados as the coolest brand in town.
Wild Times for
