feineken
Brewing a Better Future
In April 2010, Heineken announced the start of the
Brewing a Better Future journey, a comprehensive
sustainability strategy for the next decade.
Sustainable
Ambitions
NV Sustama^^Pon2010
The Heineken Sustainability Report 2010, released early
2011, is an essential tool in Heineken's commitment to
accountability and transparency. The report is available
in print and digital form, and covers the three strategic
imperatives of Brewing a Better Future: Improve,
Empower and Impact.
Improve encompasses the initiatives within the 'Green
Brewer' and 'Green Commerce' agendas, which aim
to make the brewing process greener with targets to
reduce C02 emissions and water consumption. 'Green
Commerce' aims to improve our environmental impact
along the entire value chain, such as in refrigeration
and distribution.
CONCRETE TARGETS
Empower focuses on initiatives to protect and enhance
conditions for our employees and the communities in
which Heineken operates. The strategy focuses on the
combined economic and social aspects of the business,
including doubling the funding for the Heineken Africa
Foundation in 2010, ensuring 60% local sourcing of
ingredients in Africa and providing access to basic
health care for 100% of employees.
The final strategic imperative looks at ways in which
Heineken can positively impact the role of beer
in society. This includes promoting 'Responsible
Consumption', as well as selected 'Partnerships for
Progress' to tackle issues of substance abuse and
changing perceptions of beer.
The Sustainability Report 2010 was compiled using Glo
bal Reporting Initiative (GRI) Guidelines, which ensures
data and results are independently assessed. This allows
credible conclusions and comparisons to be drawn, and
maintains the integrity of information gathered.
The report also analysed data from a range of
stakeholder groups. For example, 83% of Heineken's
worldwide employees filled in a climate survey, which
evaluated their perception of Heineken as an employer.
NGOs, shareholder's associations, and others were also
approached for
their input.
A number of valuable
learnings were taken
on board from the feedback and are
addressed in the Sustainability Report. The need for
more communication about Heineken's environmental
responsibility programmes was top among the issues
raised. Steps have already been taken to remedy this,
with 21 markets publishing individual local Sustainabili
ty Reports in 2010, and plans for all markets to do so by
2015. To achieve this, local operators have put reliable
and auditable environmental measures in place.
TRANSPARENCY IS CRITICAL
The report is an honest look at the successes and
challenges of Heineken's sustainability policies. Great
improvements have been made in all six key initiatives,
sometimes even exceeding initial targets. However, the
report also highlights those areas where expectations
have not been met, demonstrating Heineken's belief in
total transparency.
Throughout the report, numerous outstanding examples
of helping communities and reducing the company's
environmental impact act as inspiration for others. For
example, Grupa Zywiec (the Zywiec Group) of Poland
implemented a modern new waste management system
in its four breweries. They now recover and process
99% of their waste, which is made up of spent grain,
packaging, equipment and household waste.
The change involved rigorous training of employees,
various technical advances and cooperation with
outside agencies. The change was so successful that
the Elblag Brewery even sold their waste at a €3
million profit, proving that going green can also deliver
financial returns.
We invite you to view the interactive version
of the Sustainability Report 2010 at
www.heinekekeninternational.com
Engaging
Employees
Green Brewer
Green Commerce
Heineken Cares
Partnerships for
Progress
Responsible
Consumption
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