Nigerian Enthusiasm for Heineken
Johannesburg. Built on an 83-hectare site comprising
the brewery, RTD production plant and a warehouse,
the Sedibeng facility has a current capacity of 3.5 million
hectolitres, which is in the process of being expanded
to 4.5 million to meet growing demand. Furthermore,
Heineken's acquisition of the Sona, IBBI, Benue, Life and
Champion breweries in Nigeria at the beginning of this
year broadens the company's geographic footprint and
provides an additional capacity of 3.7 million hectolitres.
CONTINUING INVESTMENT
Heineken also recently won a bid to take over two state-
run breweries in Ethiopia. A bid of a total of $163.3 million
was made for the two locations, in Bedele and Harar. The
sales are part of a larger scheme by the Privatisation and
Public Enterprise Supervising Agency, to privatise more
industries in the country and thus improve services and
transparency within businesses.
As a high-profile company on the African continent,
Heineken is also firmly committed to leading by example
in the field of corporate social responsibility. The Heineken
Africa Foundation was set up three years ago to provide
expertise and funding for projects that will improve the
Tom adds: "We are delighted that our offer to acquire
these two breweries has been accepted and we're
currently in the final stages of the acquisition process.
This transaction represents another important step in
Heineken's strategy to increase its exposure to emerging
markets, and we look forward to working with the
Ethiopian government in developing the country's beer
market and economy. Our expansion into this market
underlines our commitment to Africa and strengthens our
platform for continued growth in the region."
Located on Victoria Island, near Lagos, Nigeria, Heineken Planet
House has been offering Heineken fans a unique football viewing
experience for the past five seasons. Enthusiasts can gather to watch
UEFA Champions League matches in a fun environment, enjoy a glass
of fresh premium beer, and take part in other entertaining activities,
such as table soccer.
Last September saw the Heineken Planet House venture into the
group stage matches for the first time, enabling football lovers to
enjoy even more matches. For this year's UEFA Champions League
Cup, for example, five lucky consumers won an all-expenses-paid trip
to watch the final that took place in London at the end of May.
Jacco van der Linden, Marketing Director of Nigerian Breweries Pic,
said; "Through this initiative, Heineken can engage more consumers
into the brand's world of luxury and style, and millions of Nigerians
will get the opportunity to experience the Champions Planet on major
television and radio stations nationwide."
