"The Desperados campaign
pushed YouTube's interactivity
beyond the limits"
WINNING WITH THE CONSUMER
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The Desperados experience
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benefit of using social media: shareability.
This refers to the likelihood that the viewer
will 'share' the video on Facebook. Sharing
entails placing a link on users' Facebook
walls containing the 'shared' content,
in this case the Desperados interactive
commercial. Seen by their friends, usually
also part of the same target consumer
group, this type of action speeds up the
viral spread of the campaign.
To live the experience, visit:
www.youtube. com/desperados
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Since it launched in April, the Desperados
YouTube Experience has received more
than two million views, and counting, from
183 countries.
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The Desperados experience
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