WINNING WITH THE CONSUMER
Young adults of legal drinking age, the target market for Desperados, are active social media
users. This was key to creating a successful buzz around its recent campaign which was based
on the brand's proposition - to transform good moments into unforgettable moments.
Traditional media such as TV/cinema and print was complemented by a revolutionary interactive
YouTube commercial that allowed the viewer to be personally immersed in the unforgettable
'Desperados party' - the focus of this cross-media campaign.
