CONTENTS
Cover image:
Chile's Circuito Heineken RSS snowboarding
championship speaks the language of the target
consumer
2-5 AROUND THE WORLD
Cruzcampo Takes Centre Stage
Fostering Comic Genius
Finnish Pride? HEL YES!
Sharing the Glory
United Nations Honours Heineken
Charting a Course for Curagao
Beyond the Call of Duty
Breaking the Mould withZywiec
6 9 A THIRST FOR SOMETHING DIFFERENT
Top-line Growth with Strongbow Gold Cider
10-13 BUILDING BRANDS THAT PEOPLE WANT
Chief Commercial Officer, Alexis Nasard, Shares his Vision
16-24 TRENDS INNOVATIONS
Sailing Towards C02 Reduction Targets
The Perfect Complement
Bringing (Social) Life Back to Our Cafés
25-33 BUSINESS TALK
Business Numbers
Going Green is Cool
Heineken's Bright Sparks
Heineken® Takes its Rightful Place
Brazilian Beer Gets a Boost
Heineken Backs European Brewers on Taxing Issues
34-35 GLOWING EXCLUSIVITY
The New STR Bottle Lights up the Night
36-43 SERVING CUSTOMERS AROUND THE CLOCK
One Thing Three Heineken Sales Managers all Have in Common
44-47 EVENTS
Hot Music, Cool Sailing, Cold Beer
Heineken® Star Final
Webb Ellis Cup on Tour
Racing Ahead with John Smith's
Heineken's Greenspace
Friends of Amstel Live
48-49 COSMO BARS
Edinburgh, Scotland
Winter 2010
e World of Heineken is publis
ice a year by Heineken N.V.,
Group Corporate Relations, and
is distributed worldwide to the
company's trade partners,
on-premise business relations
and the media. Partial or full
reproduction of articles or
illustrations is only permitted with
the editor's explicit consent.
2010, Heineken International.
Group Channel Manager:
Chief Editor:
Mike Cooper
Text:
Angela Tw
Concept Realisation:
Printing:
