Racing Ahead with John Smith's Heineken's Greenspace Friends of Amstel LIVE! 7-9 April, 2011 Aintree, UK Until July 2011 Venues across Thailand 21-23, 26-29 January, 2011 Ahoy, Rotterdam, The Netherlands It's the most famous horse racing event in the world, attracting 600 million television viewers and generating more than £100 million (€113 million) of bets on the day in the UK alone. The John Smith's Grand National returns to Aintree, backed for the sixth time by Britain's favourite ale. A long-term supporter of horse racing, the John Smith's brand has proved its 'staying power' with the sport of kings. It has extended its partnership with the race until 2013, with an option to extend a further three years beyond that date. If you can't make it to the three-day event, you can still take part in the Aintree Legends 2011, which gives racing fans a chance to vote for their favourite Grand National horse or personality. www.grandnationallegends.com Greenspace takes the ultimate music experience on tour around more than 40 inspirational venues across Thailand. Visitors to the Greenspace music events can experience a unique, live collaboration between different music genres that gives a vibrant groove and fresh new sounds. Share your interests and passions with like-minded friends and stay tuned for Heineken's Greenspace upcoming programme via social network site www.i-greenspace.com and the i-greenspace Facebook fanpage. www. i-greenspace. com Friends of Amstel LIVE! is the brainchild of Amstel beer. Over 12 years it has grown into one of the largest music events in The Netherlands. In 2011, the venue will once again be transformed into the largest Amstel café in the world, serving top Dutch performing artists and the public alike. In addition to the crowd-pulling line-up, one of the artists will impersonate their own idol. The climax is a grand finale featuring an all-star tribute to a great Dutch musician. Following the success of 2010, organisers expect in excess of 90,000 visitors. www.vriendenvanamstel.nl

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World of Heineken | 2010 | | pagina 53