Hot Music, Cool Sailing, Cold Beer
Star Final
Rugby World Cup Tour
3-6 March, 2011
St. Maarten
28 May, 2011
Watch this Space!
Until 9 September, 2011
Global
The St Maarten Heineken Regatta mixes serious sailing with serious fun. The event,
now in its 31st year, attracts some of the world's most talented sailors. High profile
competitors include America's Cup legends Peter Isler, Peter Holmberg, Gavin Brady,
round-the-world sailors Kenny Read, Wouter Verbraak, Olympic/America's Cup
skipper Andy Beadsworth, and Dutch double Europe Olympic silver medallist Margriet
Matthijsse.
Over 40 countries will be represented this year in more than 280 impressive vessels
manned by 2,800 crew members. Regatta fans will watch the proceedings begin and
end at Simpson Bay and nightly parties will be held at various locations on the island.
www.heinekenregatta.com
Once again, for the 2011/12 season, Heineken will be one of the principal sponsors
of the UEFA Champions League. The nine-month UEFA Champions League season
offers year-round activation opportunities, which translate into equity building and
volume boosting drivers for the Heineken brand. Heineken's ambition is to offer its
target audiences a unique and thrilling perspective on the UEFA Champions League by
providing fresh, unexpected experiences and entertainment.
And once again Heineken will be running the world renowned Star Final, giving fans from
around the world the chance to watch the final with full VIP treatment!
www. heineken. com
Rugby's most cherished prize, the Webb Ellis Cup, is on world tour courtesy of Heineken.
The cup, named after William Webb Ellis, credited as the inventor of rugby football,
will visit Ireland (November 2010), Hong Kong (March 2011), South Africa (April 2011),
Argentina (May 2011), and Japan (March 2011) before heading back to New Zealand (July
2011) for the 9 September Rugby World Cup tournament kick-off. Since the first Rugby
World Cup in New Zealand in 1987, the event has grown into the world's third-largest
sporting event. The final will be held at Auckland's historic Eden Park.
The Rugby World Cup tour will give fans the chance to get up close and personal with the
trophy, which millions dream of holding.
www.facebook.com/heineken
