Name: Chris Wade
Job Title: Zone Director
Location: Texoma, USA
Wor/d of Heineken 43 winter 2010
imrsI
"Our partnership with Heineken
USA is quite simply just that...a
true partnership. Being a multiple
warehouse distributor, managing
our suppliers' expectations (and
them managing ours) can prove
to be challenging, especially
in Texas where our operations
stretch from El Paso to McAllen
to Longview (a 1,800-mile round
trip!). Heineken USA was our first
supplier to step up and provide
one point of contact for our Texas
business approximately four
years ago.
"Heineken's commitment to
re-aligning its organisation to
meet our needs has clearly
driven higher levels of execution,
consistency in programme
delivery, and most importantly,
very positive sales trends across
the entire Heineken USA portfolio.
"Our business reviews are much
more than just a 'numbers
regurgitation'. We actually spend
the bulk of our time diving into
the business and making plan
adjustments to react to the ever-
changing marketplace. I actually
look forward to Heineken reviews!
As I have told the Heineken USA
management many times, 'They
make it easy to do business'.
Mark SoRelle
Corporate VP
Malt Beverage
Glazer's
Distributors
Dallas, Texas
