World of Heineken 43 winter 2010 Dutch Crown Prince Willem-Alexander and Charlene de Carvalho-Heineken (centre) at the 2010 Heineken Prizes awards ceremony The Heineken Prizes for Arts and Sciences have become a barometer of the best performance in these fields, with 12 former laureates going on to win a Nobel Prize. Support for the Heineken Prizes is firmly rooted in the belief that art and science make a positive contribution to society. This is very important to the De Carvalho- Heineken family and to the Heineken business today. ROYAL MEDIA ATTENTION The biennial awards ceremony, held at Amsterdam's Beurs van Berlage in September, was attended by the Dutch Crown Prince Willem-Alexander. Some 450 academics, government officials, ambassadors and their guests brought the event international media attention. This year, for the first time, young scientists were included in the list of laureates chosen by the Royal Netherlands Academy of Arts and Sciences (KNAW). The KNAW and the Alfred Heineken Fondsen Foundation added the Heineken Young Scientist Awards to encourage scientists who have received their doctoral degrees within the last five years. Daughter of the late Alfred H. Heineken and Chairman of the Alfred Heineken Fondsen Foundation, Charlene de Carvalho-Heineken, said the addition was, "completely in line with the vision and aims of the foundation. The awards emphasise the relevance of research to society and represent an important addition to the Heineken Prizes, which are among the most prestigious science awards in the world." SCIENCE WHICH CHANGES LIVES Winners of the awards for young scientists included Dr Puck Knipscheer, Biochemistry and Biophysics, for her research at the interface of biochemistry and molecular cell biology; Dr Menno van Zelm, Medicine, for his research on the cellular and molecular mechanisms that cause antibody deficiencies; and Dr Remco Breuker, History, for his research on Korean identities. Dr Appy Sluijs, Environmental Sciences, received his award for research into the changes that arose in the Earth's ecosystems millions of years ago. Peruvian-born Dr Paola Escudero, Cognitive Science, received her award for research on second language learning. The 2010 Heineken Prizes for Arts and Sciences laureates this year, in the fields of Biochemistry and Biophysics; Art; Medicine; History; Environmental Sciences; and Cognitive Sciences are, respectively; Professor Franz-Ulrich Hartl; Mark Manders; Professor Ralph M. Steinman; Professor Rosamond D. McKitterick; Professor G. David Tilman; and Professor Michael Tomasello. To find out more about the Heineken Prizes and the 2010 winners visit; www.heinekenprizes.com 29

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World of Heineken | 2010 | | pagina 35