The forum panel
represents France
in miniature"
ttl vcn
World of Heineken 43 - winter 2010
on-trade groups. We also plan to set up
contacts between our spokesperson, Patrick
Villemin, and the ministers of tourism and
economy. Of course, we are in contact with
the government on alcohol-related issues,
and this forum is also a good opportunity to
share positive outcomes and demonstrate
our leading role in developing the social role
of the on-trade for society. It gives us the
chance to show that Heineken France takes
its responsibilities seriously," he says.
SOCIAL COHESION
"The café is a critical part of 'the image of
France', whether it is a Parisian café or in
a rural village square. It is one of the last
bastions of conviviality, a place where people
find human warmth. I think that cafés will
once again become the kind of place where
people come to be together.
"The Citizen's Forum will put citizen-
consumers in a position where they can think
about the future and proactively consider
the contribution cafés can make to social
cohesion. Our efforts will benefit the on-
trade, Heineken and society as a whole."
Citizen's Forum is a Heineken France initiative.
Heineken Enterprise, the company's brewing
arm in France, employs 1,500 people and
France Boissons, the company's drinks
distributor, employs 3,000. France Boissons is
the biggest on-trade distributor in France.
www.forum-citoyen.fr
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