-*New Community
Projects in South Africa
Sedibeng: Commitment
to South Africa
World of Heineken 42 - summer 2010
Heineken and the Heineken Africa Foundation have
recently launched two new community projects in South
Africa. In partnership with the Midvaal Local Municipality,
they have developed a mobile health care clinic to help
improve access to basic health care in the Midvaal area,
near Johannesburg. They have also sponsored a business
training initiative for existing and former athletes, designed
by the Johan Cruyff Institute for Sport Studies.
"Our involvement in these projects will provide much-
needed support and assistance for the local community,"
says Tom de Man, Regional President Heineken Africa
Middle East.
The mobile clinic aims to reach vulnerable groups and
patients who have difficulty getting to and from established
clinics. The vehicle is equipped to dispense general health
services including prenatal care, family planning, child-
wellbeing services, youth care, chronic diseases treatment,
acute primary care, as well as HIV counselling and testing,
and the distribution of anti-retroviral medication. It is
expected to benefit approximately 1,250 patients a month.
The Cruyff Institute's training session helps athletes
develop leadership skills and identify business
opportunities. They will therefore be able to build a
productive future through education, and serve the best
interests of sport and society. Athletes in South Africa
currently have limited options to make a transition from
sports to an economically viable career.
The Heineken Africa Foundation was established in 2008
and supports health-care related projects in Africa.
www.africafoundation.heineken.com
Heineken's new state-of-the-art brewery in Sedibeng, south
of Johannesburg, was officially opened on 25 March this
year, at a function attended by over 200 guests and VIPs.
"South Africa is an important market in which we have
made a significant investment in growth. Our new modern
Heineken brewery in Sedibeng is a clear sign of our
competitiveness, confidence and ambition," commented
Heineken CEO Jean-Franpois van Boxmeer.
South African Deputy Minister of Economic Development,
Gwen Mahlangu-Nkabinde, expressed her gratitude for this
venture: "Such an investment is needed in my country at
this time, and the investors deserve a big thank-you."
The brewery, jointly owned by Heineken (75%) and Diageo
(25%), has an initial capacity of three million hectolitres,
and brews and bottles a range of premium beers including
Amstel, Heineken and Windhoek Lager for the local market.
The brewery is already being expanded to further increase
capacity by one million hectolitres by September 2010,
in anticipation of a growing demand for these premium
brands. It has the potential to expand further to a capacity
of six million hectolitres. Regional President, Tom de Man,
described the new brewery as "one of the most advanced
in the world," and emphasised the fact that it was built with
due care for the environment.
At the peak of the construction, around 3,500 people
were employed on site, and over 225 permanent jobs will
have been created at the brewery by the end of 2010. It
is estimated that it will generate an additional R1 billion
(just over €100 million) for the local economy through the
indirect employment of 100 support service workers and
the local purchasing of packaging and raw materials.
www.heinekeninternational.com
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