Dos Equis 'Most Interesting Cargo Hunt'
Bulls and Bavaria
Why Let Good Times Go Bad?
Until 6 September, 2010
Global
The enigmatic 'Most Interesting Man in the World' - the face of Dos Equis beer - is on the
hunt for treasure seekers to join him, all expenses paid, for an action-packed Mexican
sojourn. No qualifications are required, just a thirst for adventure and the registration of
your interest on the Dos Equis Cargo Hunt website.
The Cargo Hunt enlists the help of online volunteers to retrieve 'priceless artefacts'
scattered from The Most Interesting Man in the World's personal aircraft. Winners will
explore Mayan ruins, zip-line through the jungle at night, and hit the social scene at
Mexico's Playa del Carmen.
www.dosequis.com/cargohunt
Until September, 2010
Brazil
If Tecate is the beer for boxing champions, then Bavaria is the beer for rodeo
enthusiasts. Launched in June 2009, the Circuito Bavaria Classica de Rodeio, or the
Bavaria Classic Rodeo Tour, brings together aficionados of this thrilling sport from
across Brazil. This year's edition started in April with two weeks of entertainment and
shows on the outskirts of Sao Paulo. The tour will continue at the following locations:
Leme - Sao Paulo State, 2-6 September
Paraguagu Paulista - Sao Paulo State, 16-19 September
www.circuitobavariaderodeio.com.br
September, 2010
UK
Most of us would agree that a get-together with friends and a chilled beer go hand-in-
hand. However, research shows that too many people still aren't aware of their alcohol
consumption levels, with about 17% of the total population in the UK drinking more than
recommended by health experts. For this reason, the UK social responsibility group
Drinkaware, together with the alcohol industry, will again run the 'Why Let Good Times
Go Bad?' campaign in 2010.
It goes without saying that Heineken will remain a key player in the campaign -
promoting responsible drinking has always been part of its values. The campaign is
focused on three key messages: eat before you go out; pace yourself; and look out
for your friends. It will feature the 'Why Let Good Times Go Bad?' logo on Heineken®
packaging, campaign posters, and signage at special events.
www.drinkaware.co.uk