Dos Equis 'Most Interesting Cargo Hunt' Bulls and Bavaria Why Let Good Times Go Bad? Until 6 September, 2010 Global The enigmatic 'Most Interesting Man in the World' - the face of Dos Equis beer - is on the hunt for treasure seekers to join him, all expenses paid, for an action-packed Mexican sojourn. No qualifications are required, just a thirst for adventure and the registration of your interest on the Dos Equis Cargo Hunt website. The Cargo Hunt enlists the help of online volunteers to retrieve 'priceless artefacts' scattered from The Most Interesting Man in the World's personal aircraft. Winners will explore Mayan ruins, zip-line through the jungle at night, and hit the social scene at Mexico's Playa del Carmen. www.dosequis.com/cargohunt Until September, 2010 Brazil If Tecate is the beer for boxing champions, then Bavaria is the beer for rodeo enthusiasts. Launched in June 2009, the Circuito Bavaria Classica de Rodeio, or the Bavaria Classic Rodeo Tour, brings together aficionados of this thrilling sport from across Brazil. This year's edition started in April with two weeks of entertainment and shows on the outskirts of Sao Paulo. The tour will continue at the following locations: Leme - Sao Paulo State, 2-6 September Paraguagu Paulista - Sao Paulo State, 16-19 September www.circuitobavariaderodeio.com.br September, 2010 UK Most of us would agree that a get-together with friends and a chilled beer go hand-in- hand. However, research shows that too many people still aren't aware of their alcohol consumption levels, with about 17% of the total population in the UK drinking more than recommended by health experts. For this reason, the UK social responsibility group Drinkaware, together with the alcohol industry, will again run the 'Why Let Good Times Go Bad?' campaign in 2010. It goes without saying that Heineken will remain a key player in the campaign - promoting responsible drinking has always been part of its values. The campaign is focused on three key messages: eat before you go out; pace yourself; and look out for your friends. It will feature the 'Why Let Good Times Go Bad?' logo on Heineken® packaging, campaign posters, and signage at special events. www.drinkaware.co.uk

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World of Heineken | 2010 | | pagina 49