CAMPAIGN
World of Heineken 42 - summer 2010
WHAT:
Heineken UK's leading
premium bottled cider
brand, Bulmers, has
launched a major outdoor
campaign for its new
limited edition, Summer
Blend. This is the first
in a series of flavoured
variants, offering the
subtle tanginess of
apples, combined with
the fruity aroma of pears.
In addition to a national
six-sheet poster
campaign, Bulmers will
celebrate summer with an
entertaining tour across
the UK. This will feature
an interactive stage, as
well as performances
by the Bulmer's band,
the Sun Lovin' Criminals,
who will cover classic
summer hits. Central to
the experience are the
sampling teams, who will
delight consumers with a
taste of Bulmer's Summer
Blend, Original, and Pear
Cider.
WHEN:
From May 24, 2010.
WHERE:
London Broadgate:
July 19-23
Bristol Harbour Festival:
July 30-August 1
Edinburgh Fringe Festival:
August 5-31
Summer Sundae
(Leicester):
August 13-15
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