World of Heineken 42 - summer 2010
is empty, the Clever system helps to switch
to the next full tank with a simple tap of the
finger on the touch screen. The bartender
can thus continue serving beers to guests -
without the usual loss of time or beer spillage
that happens when traditional beer kegs
need to be changed.
The Clever unit uses telemetries to allow the
brewery to remotely monitor beer volumes,
and contact the outlet automatically to
arrange for the next beer delivery. The beer
is transported in a cooled tank beer truck,
which is loaded with freshly brewed beer
straight from the brewery.
AUTOMATIC CLEANING
Automation doesn't stop at delivery. A
cleaning unit automatically manages the
weekly cleaning cycle of the beer lines,
enabling the bar owner to plan the next
cleaning, preferably just before closing the
bar. A simple tap on the touch screen starts
the cleaning process. When activating the
automatic cleaning function, the amount
of beer still present in the lines can still be
poured and sold so it is not wasted.
SPREADING THE WORD
Norbert Kout, Orion Project Manager
Heineken Beer Systems, confirmed that
Slovakia is the first market to have the latest-
generation Orion system, tested in the Dutch
and Swiss markets. "The introduction of
Orion in Slovakia has been supported with an
intense marketing campaign using local beer
brands Zlaty Bazant and Corgon. Orion has
also been rolled out in the Czech Republic,
Spain and Switzerland. Preparations are
underway for further international expansion
of this state-of-the-art innovation!"
ttt:
beer lines
water/cleaning lines
communication lines
air pressure lines
cooling lines
For additional information about Orion, please contact norbert.kout&heineken.com
