Going Green is Cool
TRENDS INNOVATIONS
Consumer demand for
cold beer is increasing and
Heineken is capitalising
on this trend through
innovation. Consumers
are also increasingly
concerned with both
their own impact and
that of their purchases
on the environment. We
share this concern and
recognise that on-premise
cooling makes a significant
contribution to Heineken's
total carbon footprint.
World ofHeineken 42 - summer 2010
The fact is, thousands of cooling appliances
are used by Heineken and its customers
around the world. Just a few small changes
in the way Heineken approaches cooling
will have a major impact on total carbon
dioxide emissions. Heineken's new approach
to cooling includes three distinct focus
areas: reducing energy consumption;
environmentally friendly cooling technology;
and improving efficiency in draught cooling.
ENERGY-EFFICIENT TECHNOLOGY
The first of these, reducing energy
consumption, impacts our carbon emissions
directly and also reduces running costs for
customers.
Fridge models that are at least 30% more
energy-efficient, are already available
on the market. This new refrigeration
technology contains higher efficiency fans
and compressors, improved insulation, smart
thermostats and more advanced energy
management systems. They also feature
LED lighting, which uses minimal amounts of
energy, but in addition lasts up to five times
longer than current lighting, thus reducing
waste and operating costs.
Every new fridge Heineken purchases and
installs is now required to use the most
efficient technology available. A fridge has
an average lifespan of seven years; therefore
all of our cooling systems will have been
replaced with environmentally friendly,
energy-saving refrigerants before 2020.
Global demand for ice-cold beer is increasing, as is
the need for more sustainable cooling processes
26
