World of Heineken 42 summer 2010
WHAT:
The programme's creative concept highlights
the love relationship that exists between
beer consumers, Mexico's national football
team and the World Cup, using Sol's brand
characteristics - fresh, relaxed and fun.
The campaign showcases consumers
asking their 'significant other' for a break,
specifically for the duration of the World Cup.
And, as the copy states, 'It's not you. It's
Mexico,' during this period.
The story evolves over five different
commercials - until finally the characters
return to their partners at the end of the
World Cup.
WHERE:
Mexico - TV, outdoor, POS, on-premise,
digital, print, packaging and more.
WHEN:
May-July, 2010
WHO:
Creative Agency: DDB Argentina
Media Agency: Starcom
Production Agency: Central Films
www.sol.com.mx
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