Optimising Water Consumption Increasingly, as consumers around the world enjoy a nice, cold Heinekeneither quietly at home or in the more sociable surroundings of their favourite bar, the environmental impact of the beer they are holding is becoming more important. World of Heineken 42 - summer 2010 On the banks of the Nile in Egypt, Heineken's Al Ahram Beverages Company helps farmers grow barley for its mattery In this era of greater awareness of man's impact on the environment, Heineken is determined to lead the industry by brewing high-quality products in a way that is sustainable, and which positively impacts local communities. "Of course, the brewing process doesn't start and stop at the doors of the brewery," Herman van de Bergh, Manager of Heineken's Global Energy and Water Programme, points out. "To make a significant reduction in our environmental impact, we're looking at the whole process, from barley to bar. The beer production element is just one of the many challenges we face in reducing our carbon and water footprints," he says. "It starts with growing the raw materials, barley and hops, processing and delivering these to the brewery, the brewing process itself, then packaging, distribution, and finally the cooling of the product in the bar or retail store. We call this the 'Total Value Chain'" (see opposite page). WATER WORKS Herman's colleague, Ron Bohlmeijer, is a water specialist, and his work at Heineken involves understanding the use of water throughout the Total Value Chain. "We are currently conducting research on the water footprint in two contrasting areas, Egypt and Slovakia, to help us increase our knowledge about water use," he says. "The largest volume of water used in the Total Value Chain, is for agriculture. Water footprints can differ enormously between the regions where our raw materials are grown. For example, a ton of barley in one country can have a totally different water footprint than a ton of barley grown in another country, due to average temperatures and rainfall patterns. Unfortunately, it's not cut and dried. One of the outcomes of our research has been to look at the trade-off between growing barley locally, but with a large water footprint, or importing the barley from a region where the water footprint is significantly smaller. In this situation, we Reducing water consumption is high on the priority list at Heineken Netherlands. As a result, a programme was launched in 2009 to discover where further reductions could be achieved. "The first places we looked to make reductions were at our three wells, then the de-iron system, and finally the reverse osmosis installation," explains Frans van Hoof, Safety, Health Environmental Manager at Heineken Netherlands' Brand Brewery in Wijlre. "In simple terms, reverse osmosis is a filtration method used to remove many types of large molecules and ions from liquids, by applying pressure to the solution on one side of a special filter. The aim was to reduce the amount of water used without causing damage to the water treatment installations. We also needed to ensure that beer production was undisturbed when executing the project." Heineken worked with its Group Supply Chain specialists to uncover savings possibilities, and an external organisation to conduct further research. In summer 2009, the brewery's two osmosis facilities were upgraded to allow 10% more water to flow through the system for use in the brewing process, rather than being wasted. The water has to be treated by passing it through membranes in order to remove all chemicals and elements and ensure that it maintains brewing quality. Maintenance staff were therefore given special training to ensure the reverse osmosis installation continued to operate efficiently following the changes. The improvements have also saved electrical energy, as previously both reverse osmosis installations ran all week. Now one installation runs from Monday to Friday, and the other one only during weekends. "The project has been a huge success, as increasing the amount of water coming out of the reverse osmosis installation means that we do not have to pump as much water out of the wells," says Frans. "Although we've achieved our targets for this project, we're now even more focused on finding future ways to save water and energy to help protect the environment."

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World of Heineken | 2010 | | pagina 16