World ofHeineken 42 - summer 2010
WHAT:
Desperados, uncap the wild side of fun!
This Super Premium beer is launching its
largest pack size, the Draught Keg - ideal for
parties.
It combines the best draught technology
with the wild taste of Desperados: a unique
mix for a brand unlike any other.
WHERE:
For the French market, around 1,200
displays were used in the off-trade to
maximise the high-impact nature of the
product, and print advertising was also used
in specialised press. This campaign was
timed to run alongside an extensive media
plan for the Desperados brand.
WHEN:
May, 2010
WHO:
Creative agency: Dufresne Corrigan Scarlett
Packaging agency: The Brand Union
Media agency: 0 Connexion
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