World ofHeineken 42 - summer 2010 WHAT: Desperados, uncap the wild side of fun! This Super Premium beer is launching its largest pack size, the Draught Keg - ideal for parties. It combines the best draught technology with the wild taste of Desperados: a unique mix for a brand unlike any other. WHERE: For the French market, around 1,200 displays were used in the off-trade to maximise the high-impact nature of the product, and print advertising was also used in specialised press. This campaign was timed to run alongside an extensive media plan for the Desperados brand. WHEN: May, 2010 WHO: Creative agency: Dufresne Corrigan Scarlett Packaging agency: The Brand Union Media agency: 0 Connexion li

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2010 | | pagina 13