'Day of Giving' in USA 4- King of Spain opens brewery World ofHeineken 39 - winter 2008/2009 0n July 24, more than 100 Heineken USA employees came together for a day of community service in their head office of Westchester, NY. Led by Heineken USA President Don Blaustein, some employees spent a day at a food bank packaging food for the homeless, while others brought smiles and conversation to elderly residents of a local nursing home. This "Day of Giving" was part of the "Heineken USA Cares" initiative. A programme consisting of volunteer- work, employee and company donations to non-profit organisations through which Heineken USA gives back to the community. July 24 was dubbed "Share the Good Day," playing on the advertising tagline for Heineken Premium Light and the brand's aim to sample a million new consumers this year. Dtearno@Heinekenusa.com On October 22, HRM Don Juan Carlos, the King of Spain, officially opened the new Heineken brewery in Seville. The King was shown around the greenfield brewery by the Managing Director of Heineken Espana, Carlos de Jaureguizar and Heineken Espaha's Supply Chain Director, Enrique Fernandez Haya. After his tour, the King unveiled a plaque commemorating his visit to the brewery. Charlene de Carvalho-Heineken, Michel de Carvalho, Jean-Frangois van Boxmeer and René Hooft Graafland also attended the ceremony. The project to build the new brewery, located just seven kilometres away from the old brewery site in the centre of Seville, was nicknamed 'Jumbo', due to its massive dimensions. It has been operational since March this year and has an annual brewing capacity of 5 million hectolitres. Claudia.Guardiola@Heineken.es 5

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World of Heineken | 2008 | | pagina 7