Rhythm and dance in the Pacific 4- Heineken brings friendship to Zurich World of Heineken 39 - winter 2008/2009 edition of its annual music festival "Live en Aout" (Live in August) this year. The festival drew more than 10,000 visitors. It has become a staple of local culture since Grande Brasserie de Nouvelle Caledonie, the local Heineken operation, first hosted it in 1991. What began as a small local jazz festival has evolved into a major festival with music styles varying from madhouse to gipsy. "This year's absolute highlight was Pablo's Discobar, a spectacular funk band from Australia," said Leo Evers the General Manager of GBNC. A concert by Brisbane- based Australian ska outfit Foghorn Leghorn in a jazzy joint near the Baie des Citrons beach marked the end of eight days of "rhythm, fun and pleasure" on the island. www.live-en-aout.nc The 17th Zurich Street Parade drew 820,000 visitors this August. It is the largest electronic music event in the world since the demise of Berlin's Love Parade, and Heineken was one of the major sponsors. In addition to the parading "love mobiles," 25 stages offered musical entertainment throughout the Swiss city. DJ's headlining the event included the Dutch Fedde le Grande and the British Andy Moor. The main motto for this year's event was "friendship." Heineken picked up on the positive vibe and invested heavily in responsible consumption at the Street Parade. The new "Enjoy Heineken Responsibly" logo was clearly visible on all branded materials, and 80 employees handed out flyers promoting the responsible consumption message. www.streetparade.com 4

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2008 | | pagina 6