Rhythm and dance in the Pacific 4-
Heineken brings
friendship to Zurich
World of Heineken 39 - winter 2008/2009
edition of its annual music festival "Live en Aout" (Live
in August) this year.
The festival drew more than 10,000 visitors. It has
become a staple of local culture since Grande Brasserie
de Nouvelle Caledonie, the local Heineken operation,
first hosted it in 1991. What began as a small local jazz
festival has evolved into a major festival with music
styles varying from madhouse to gipsy.
"This year's absolute highlight was Pablo's Discobar, a
spectacular funk band from Australia," said Leo Evers
the General Manager of GBNC. A concert by Brisbane-
based Australian ska outfit Foghorn Leghorn in a jazzy
joint near the Baie des Citrons beach marked the end of
eight days of "rhythm, fun and pleasure" on the island.
www.live-en-aout.nc
The 17th Zurich Street Parade drew 820,000 visitors
this August. It is the largest electronic music event in
the world since the demise of Berlin's Love Parade, and
Heineken was one of the major sponsors.
In addition to the parading "love mobiles," 25 stages
offered musical entertainment throughout the Swiss
city. DJ's headlining the event included the Dutch Fedde
le Grande and the British Andy Moor.
The main motto for this year's event was "friendship."
Heineken picked up on the positive vibe and invested
heavily in responsible consumption at the Street
Parade. The new "Enjoy Heineken Responsibly"
logo was clearly visible on all branded materials,
and 80 employees handed out flyers promoting the
responsible consumption message.
www.streetparade.com
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