World ofHeineken 39 - winter 2008/2009
Heineke
WHAT:
The above image of the waiter bringing a glass of
Heineken beer was always accompanied by the slogan
"your Heineken sir".
The opposite ad promoted a new Heineken label
introduced for the Dutch market. It was accompanied
by campaigns with the new slogan "the most popular
draught beer everywhere".
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WHERE:
The campaign featuring the waiter was originally
destined for the Dutch market but also featured in the
French and US markets.
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