Holland Heineken House helps
celebrate success in Beijing - -
J Heineken Extra Coid
Experience tours Europe
NEWS
World of Heineken 39 winter 2008/2009
This year as the 29th edition of the Olympic Games took
place in Beijing, the ninth Holland Heineken House was
brought to life in the Chaoyang District of Beijing.
Since 1992 the Holland Heineken House has served
as a focal point for Dutch athletes, fans, officials and
family members. The Holland Heineken House, which is
steadily becoming a Dutch tradition, is mostly known as
a house of celebration. For the Dutch there was plenty
to celebrate this summer. A total of 14 medalists
celebrated their moment of Olympic glory with
international revellers in a jam-packed Holland
Heineken House.
More than 300 crew members, including 170 volunteers,
joined together to make the Holland Heineken House
a reality. By the end of the Games, almost 100,000
people had visited the venue.
www.hollandheinekenhouse.nl
Last summer, The Extra Cold Experience, a mobile ice
bar, passed through 23 European cities in 12 countries.
The Experience was created to generate awareness of
Heineken Extra Cold: the same trusted beer served at a
chilling zero degrees Celsius.
An average of 3,708 consumers a day were made
aware of the Extra Cold Experience of which ten per
cent actually visited the sub-zero ice bar. The Extra
Cold Experience was hugely successful at increasing
sales and increasing distribution by an average of 22
per cent per country. In Greece, for example, 385
outlets began selling Heineken Extra Cold, increasing
distribution by 48 per cent. Slovenia saw 30 new outlets
join the Extra Cold club, making 46 in total.
www.heineken.com/extracoldexperience