Heineken
CONTENTS
Festive spirit in a bottle
World of
2/5
NEWS
Cover image:
The holiday season is a time for enjoying the
company of friends and family. Winter beers
such as those from Brau Union Austria, make a
perfect fit with the festive season.
At The Olympics: Holland Heineken House
Extra Cold Tours Europe
Heineken City opens for business
New Brewery opens In Tunisia
New Caledonia Music Festival
Heineken Supports the Zurich Street Parade
Heineken USA celebrates Day of Giving
King of Spain opens Seville Brewery
8/11
12/17
20/25
28/35
'TIS THE SEASON: HOLIDAY BEERS
BEER CAN TRAVEL: SINGAPORE
HEINEKEN PRIZE AWARDS 2009
BUSINESS TALK
38/41
42/45
46/49
50/53
54/57
60/63
Business numbers
The Credit Crisis and Heineken's partners
How to get draught beer right
Bumper grain harvest in Europe
Burundi releases first ever sustainability report
Global campaign for Responsible Consumption
Brewers of Europe meet with EC President
THE BRITISH PUB
ICE HOCKEY AND THE SUB-ZERO BATTLE FOR GLORY
TRENDS INNOVATIONS
Beer rebounds in America
Amstel Pulse wins design prize
Heineken Experience reopens
New filtration changes brewing
LUXEMBOURG PARTNERSHIP: CAVES WENGLER
THE MAKING OF THE JAMES BOND COMMERCIAL
EVENTS
64/65
COSMO BARS
New orchard planted in Herefordshire
Annual results presented
Brazil recruitment site launched
The People's Darts Championship
Hahnenkamm Ski Race
South Africa
Winter 2008/2009
World of Heineken is published
twice a year by Heineken,
Group Corporate Relations,
and is distributed worldwide to
the company's trade partners,
on-premise business contacts,
regulators and the media. Partial
or full reproduction of articles or
illustrations is only permitted with
the editor's explicit consent.
2008, Heineken international.
Publications manager:
Sandra Park,
Sandra.Park@Heineken.com
Managing Editor:
Andrew Balcombe,
Andrew.Balcombe@Heineken.com
vM-design
Printing:
Drukkerij Groen, Leiden
J