Heineken CONTENTS Festive spirit in a bottle World of 2/5 NEWS Cover image: The holiday season is a time for enjoying the company of friends and family. Winter beers such as those from Brau Union Austria, make a perfect fit with the festive season. At The Olympics: Holland Heineken House Extra Cold Tours Europe Heineken City opens for business New Brewery opens In Tunisia New Caledonia Music Festival Heineken Supports the Zurich Street Parade Heineken USA celebrates Day of Giving King of Spain opens Seville Brewery 8/11 12/17 20/25 28/35 'TIS THE SEASON: HOLIDAY BEERS BEER CAN TRAVEL: SINGAPORE HEINEKEN PRIZE AWARDS 2009 BUSINESS TALK 38/41 42/45 46/49 50/53 54/57 60/63 Business numbers The Credit Crisis and Heineken's partners How to get draught beer right Bumper grain harvest in Europe Burundi releases first ever sustainability report Global campaign for Responsible Consumption Brewers of Europe meet with EC President THE BRITISH PUB ICE HOCKEY AND THE SUB-ZERO BATTLE FOR GLORY TRENDS INNOVATIONS Beer rebounds in America Amstel Pulse wins design prize Heineken Experience reopens New filtration changes brewing LUXEMBOURG PARTNERSHIP: CAVES WENGLER THE MAKING OF THE JAMES BOND COMMERCIAL EVENTS 64/65 COSMO BARS New orchard planted in Herefordshire Annual results presented Brazil recruitment site launched The People's Darts Championship Hahnenkamm Ski Race South Africa Winter 2008/2009 World of Heineken is published twice a year by Heineken, Group Corporate Relations, and is distributed worldwide to the company's trade partners, on-premise business contacts, regulators and the media. Partial or full reproduction of articles or illustrations is only permitted with the editor's explicit consent. 2008, Heineken international. Publications manager: Sandra Park, Sandra.Park@Heineken.com Managing Editor: Andrew Balcombe, Andrew.Balcombe@Heineken.com vM-design Printing: Drukkerij Groen, Leiden J

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2008 | | pagina 3