World of Heineken 39 winter 2008/2009
WHAT:
A print campaign with a gimmick, pushing
Heineken's new transparent bottle label
and embossed can designs in Hungary. The
campaign featured a lay-over page, one
transparent with the campaign's message
printed on it for the bottle. Another featuring
embossed text for the can. The former won
an EFFIE award in Hungary.
WHO:
Publicis Hungary.
WHEN:
2007.
WHERE:
Hungarian print media.
WHEN:
Monika.Safar@Heineken.hu
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