World of Heineken 39 winter 2008/2009 WHAT: A print campaign with a gimmick, pushing Heineken's new transparent bottle label and embossed can designs in Hungary. The campaign featured a lay-over page, one transparent with the campaign's message printed on it for the bottle. Another featuring embossed text for the can. The former won an EFFIE award in Hungary. WHO: Publicis Hungary. WHEN: 2007. WHERE: Hungarian print media. WHEN: Monika.Safar@Heineken.hu 27

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2008 | | pagina 29