World of Heineken 39 winter 2008/2009
WHAT:
The Desirability II campaign, a sequel to the
original rolled out in 2005. The campaign
concept revolves around creating desirability
for Heineken beer, as affirmed by its
credentials - superior taste, quality and
ingredients.
WHERE:
In 10 countries around the world, more
countries are expected to follow in the
coming months.
WHO:
Bates 141 advertising agency in Singapore.
WHEN:
From August 2008 until the end of next year.
CONTACT:
Rachel.IJzendoorn@heineken.com
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