"How to overcome long, cold winter days? A stronger beer, brewed after a traditional recipe is the perfect answer." World of Heineken 39 winter 2008/2009 an aroma that is reminiscent of gingerbread and dark breads, and it has a long-sustained and powerful after taste. Traditional bock beer tappings (the first opening of the keg) have been scheduled, with their unmistakable mix of pleasure, sociability and relaxation. With production of 2,300 hectolitres of Gösser Bock, 1,450 hectolitres of Puntigamer Winterbier and 4,000 hectolitres of Zipfer Stefani Bock, Austria's Gemütlichkeit looks to be guaranteed for another winter, but don't be late and miss out! ROMANIA Ciuc has long been respected as a premium brand in the Romanian beer market. Brewed by Heineken Romania, consumers have been able to look forward to Ciuc Winter since 2006. "Ciuc Winter comes from our brewery in Miercurea Ciuc, the 'freezing pole' of Romania in the heart of the country," says brewmaster Katalin Zakarias. "Here, people are used to temperatures being far below zero for longer. They have learned to deal with tough winters and also how to overcome long, dark winter days. A stronger beer, brewed to a traditional recipe is the perfect answer and allows us to 'export' this local concept nationwide and to brew a limited-edition winter version of Ciuc." "In order to exploit the whole sales period, we decided to avoid a direct link with Christmas and Ciuc Winter turned out to be the best brand name," says Katalin. The product will be on the market from November 2008 until March 2009 with a total of 14,800 hectolitres to be packaged in 0.51 bottles, 1.51 PET bottles and 0.51 cans. "This equals around 3% of the annual brand volume," says Katalin. that is distinctly more pleasant to the palate than the traditional dark malty "bock" beers, it is smooth and full with an unobtrusive hops flavour. Brewed according to the ice beer method, i.e. concentrated to a higher alcohol content because freezing out reduces water content, its slight caramel touch makes it the perfect beer for winter days." Another brand, Zipfer, is also available in special Christmas variants. "Both the Zipfer Stefanibock and Josefibock have a long maturation period and are strong on hop content," says Andreas. "They have a slender bock beer character and 7% alcohol content. Zipfer Bock gleams with an intensive golden colour, it is harmonious with a fine spicy tang and malt note and has a powerful taste with a concentrated hops finish." As with most bock beers, Gösser Bock, related to a third brand of Austria's successful beer portfolio, is brewed with a distinct flavour. It has an intense yellow colour and a highly complex bouquet with a strong malt fragrance. Andreas points out that the fresh and fruity flavour is supplemented by

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World of Heineken | 2008 | | pagina 12