World of Heineken 38 - summer 2008
WHAT:
The main visual for Krusovice export markets positions
the brand as a jewel among Czech beers.
WHERE:
On packaging, press materials, point of sale and on
billboards and posters at Prague Airport. The campaign
was launched in the brand's key export markets
including Australia, Canada, Romania, Russia and the
USA.
WHEN:
From 2006 onward. Still ongoing.
WHO:
Kridla advertising agency
CONTACT:
k.eliasova@starobrno.cz
