Birra Moretti Trophy 2008
Heineken Experience re-opens
Heineken Prizes to be presented
August 21
Naples, Italy
September
Amsterdam
October 2
Amsterdam
The Birra Moretti Trophy will be kicking off again in late August this year, as three
of Italy's greatest football teams meet for a friendly match tournament. The trophy
will feature Inter Milan, Napoli and last year's winner-Juventus - and will be held in
Naples' Sao Paolo Stadium.
The Birra Moretti brand is a staunch supporter of Italian football, being a Gold
partner of Inter, an official sponsor of Juventus since 1996 and an official sponsor
of Napoli since 2005. The Birra Moretti Trophy precedes the kick-off of A-Series
football on Augustus 26.
www.trofeobirramoretti.it
The famous Heineken Experience, an interactive tour that tells the fascinating story
of the Heineken company facility, is to re-open its doors to the public after months
of extensive renovations. The renewed, larger Heineken Experience will feature
attractions such as a tasting bar, a mini brewery and a "stable walk", which will allow
visitors to access the stables to view Heineken's iconic Shire horses.
"A brand centre like the Heineken Experience is becoming more and more important
as a tool to communicate with our consumers," says Hans Maris, manager of the
Heineken Experience. The need to communicate the Heineken brand values in a
more contemporary way meant that the Heineken Experience required further
expansion and renovation, he says.
hans.maris@heineken.nl
On October 2 the Royal Netherlands Academy of Arts and Sciences will convene in
special session to present the Heineken Awards to five scientists and one artist in
the Dutch capital of Amsterdam.
The Heineken Prizes are awarded biannually to the most deserving practitioners
of six disciplines in recognition of their achievements. Alfred Heineken personally
inaugerated the Prizes in 1964. Today, they serve as a memorial to his firm
commitment to the arts and sciences. They are considered second only to the Nobel
Prizes in term of prestige in the scientific community. On the last three occasions
HRH the Prince of Orange presented the awards.
www.heinekenprizes.com
