Strongbow celebrates ten years of festival
sponsorship
Almaza celebrates 75th anniversary
Holland Heineken House - Chinese style
13-15 June
Isle of Wight, England
August
Beirut, Lebanon
August 8-24
Beijing, China
Strongbow, the UK's number-one cider brand, celebrated a decade of festival
involvement this year by bringing refreshing tunes to two major contemporary music
festivals in the UK.
A Strongbow-sponsored event, the Bowtime Bar, opened at the Isle of Wight music
festival in June. The event offered consumers and music fans a unique mix of Indie
electro slammers, housey beats and hip hop bands.
"We are proud to be celebrating a ten year association with music festivals in the
UK," says Fiona Seath, Brand Manager Strongbow at S&N UK.
The new advertising is part of Scottish Newcastle's £27 million marketing investment
in Strongbow this year.
www.bowtime.com
To celebrate its 75th anniversary, Brasserie Almaza has launched a new advertising
campaign designed to reinforce the proud brand identity of the operating company's
flagship brand, Almaza.
Central to the campaign is a giant banner of around 2000 square metres which is
suspended between two large beer bottles on the roof Almaza's brewery in Beirut.
"This new banner is very impressive and is something which certainly adds to the
Beirut skyline," says Naji Nacouzi, Marketing Manager, Brasserie Almaza. "This new
campaign will be accompanied by a range of other activities, such as TV and outdoor
commercials."
naji.nacouzi@heineken.com
Final preparations for the FHolland Fleineken House are in full swing as the world gears
up for the start of the 29th Summer Olympic Games in Beijing.
The Holland Heineken House serves as a meeting place for Dutch athletes, their
families and coaches, as well as sports administrators and officials, Dutch media,
sports fans and the Dutch Olympic Committee's and its partners, during the Games.
A dozen containers have already left the Netherlands for China filled with equipment
and supplies for the Holland Heineken House. Some 250 crew members will follow
at the end of July. The only thing that Heineken can't plan, of course, is how well the
Dutch Olympic Team will perform.
stephen.hufton@heineken.nl
