CAMPAIGN
World ofHeineken 38 - summer 2008
WHAT:
The latest Foster's advertising campaign which
centres on the launch of the new In-Can Scuba in
the UK. Scuba is a new can innovation that delivers
a smoother, lively beer with a nice tight head.
WHERE:
The campaign was activated for two weeks in May
across 8,000 locations in the UK, as well as on
billboards and in print.
WHO:
M&C Saatchi advertising agency
WHEN:
Since April 2008
CONTACT:
mark.given@s-n.com
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