4 Heineken Cup sees
great rugby in Cardiff
Sagres Zero League
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NEWS
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World of Heineken 38 summer 2008
The thirteenth Heineken Cup season came to an
exhilarating climax on May 24 when Stade Toulousain
and Munster Rugby met in Cardiff's Millennium
Stadium.
The entire city was temporarily put on hold as
thousands of rugby fans flocked to the Welsh capital
to witness the final match in what is arguably the
leading club tournament in world rugby. They were in
for a treat. In what the press dubbed "an epic clash,"
Munster prevailed by a narrow three-point margin,
making the Irish rugby team the champions of Europe.
Cardiff "turned green" for the weekend of the match
with fans arriving in the city by train greeted by
Heineken banners, displayed all over the station. Many
fans made use of the official Heineken Cup Final Hat,
while no fewer than 15 outlets were branded Official
Heineken Cup Bars for the occasion. Even lamp posts in
the city centre were turned green with Heineken flags.
Heineken also hosted a pre-match event at Terra Nova,
a major Cardiff nightspot. Former World Cup winner
and Heineken rugby ambassador, Will Greenwood
dispensed both valuable insight and cold Heineken to
the luckiest of fans at this key bar in Cardiff Bay.
www.rugbyworldcup.com
Luis Figo, one of Portugal's most celebrated football
superstars, is this year participating in a responsible
consumption campaign sponsored by Sagres Zero to
promote safe driving and a healthy lifestyle.
As part of the campaign, the footballer invites Portuguese
consumers to join the Sagres Zero League. Sagres Zero
is Portugal's number-one non-alcoholic beer brand.
The campaign has been endorsed by the Portugal Auto
Association and the Portuguese Road Prevention campaign.
In a series of TV commercials, consumers were shown
situations where non-alcoholic beer is recommended as
part of a healthy lifestyle. Consumers were also given the
opportunity to join a special team lead by Figo during a
match against international football stars on June 6, the day
before the kick-off of Euro 2008.
The Sagres brand has had close ties with football for the
past 15 years, and has supported the Portuguese National
Football Team since 1993. Sagres is also sponsoring the team
in the lead up to the European national championships.
Recently, Sagres Zero expanded its portfolio with Sagres Zero
Limalight, a non-alcoholic beer with a soft lemon flavor.
GANHA!
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GANHA PRÉMIOS FANTASTICOS.
\~xsL. VIAGENS A SUi^A I
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www.sagresfutebol.pt
