Heineken
CONTENTS
All aboard 13VI
—f-- Summer
keeping coot on cruisê tWipt.
The World of Heineken is published
twice a year by Heineken N.V.,
Group Corporate Relations, and
is distributed worldwide to the
company's trade partners, on-
premise business relations and the
media. Partial or full reproduction
of articles or illustrations is only
permitted with the editor's explicit
consent.
2008, Heineken International.
Cover image:
Heineken's acquisition of Scottish Newcastle this
year adds a decidely Australian beer to its portfolio.
Foster's is best enjoyed in the sun with friends.
2-5
8/11
12/17
20/27
28/33
34/35
36/41
42/47
50/55
56/61
62/65
NEWS Heineken Cup Final
Sagres Zero league
Foster's Music
Champions League Final/Star Final Johannesburg
"Share the Good" Campaign
Jacques Concerts
Nigerian Breweries Art Competition
Volga Brewery expands
THE EMPEROR'S BEER: KRUSOVICE
BEER CAN TRAVEL: INDONESIA
BUSINESS TALK
Business numbers
The new EHR logo
Economic Impact Assessment Greece
US Wholesalers/Brewers conference
Seven rules forsustainability
THE CIDER OPPORTUNITY
FIFTY YEARS IN GIBRALTAR
TRENDS INNOVATIONS
Nigerian cans trend
ln-can Scuba
Extra Cold Experience on the road
Orion cellar beer unit
The new Heineken portfolio
European drinks sector growing
A FLOATING BUSINESS: HEINEKENON CRUISE LINERS
MAINTAINING HEINEKENQUALITY
BANNING THE SMOKE
EVENTS
Publications Manager:
Krishna Nilsson,
kristina.nilsson@heineken.com
Managing Editor:
Richard Jurgens,
richard.jurgens@heineken.com
Photography:
50th anniversary of the 's-Hertogenbosch brewery
Strongbow Festivals
Heineken Prizes awarded to scientific laureates
Re-opening Heineken Experience
Holland Heineken House sets up shop
Heineken's Flagship Store to open
Getty Images.
Capital Photos
Andrew Bergman, Chris Bull,
Richard Jurgens, Eric van den Berg.
Art Direction:
68/69
COSMO BARS Brussels
Erratum
In the previous issue of World of Heineken, in the article titled "Ahead of the game", for the
question 'What have been your greatest challenges and how did you overcome these?' the
answers from Monique Peters and Door Plantenga were mistakenly reversed.
Summer 2008
