Strongbow
Strongbow Extra Cold
Strongbow Sirrus
Jacques
Bulmers
World of Heineken 38 summer 2008
Strongbow is the number one cider brand in
the UK. Its unique taste is refreshingly clean,
crisp and sharp. Strongbow was launched in
1960 by HP Bulmer Ltd, cidermakers since
1887.
Strongbow Extra Cold is chilled to 3° Celsius
for added refreshment. Research shows that
appearance, taste and refreshment are the
three most important attributes for cider
consumers. Strongbow Extra Cold has been
designed with this in mind, and uses cutting
edge technology to chill the cider right up to
the point of dispense.
I
Strongbow Sirrus is a full-bodied and smooth
premium cider with a clean, long aftertaste,
best enjoyed over ice. Sold in innovative,
eye-catching bottles, Sirrus is available in
both the on and off-premise
segments.
Jacques is a premium
fruit cider imported
from Belgium, a lightly
sparkling blend of
cherry, raspberry and
blackcurrant, served
over ice. Jacques' 750ml
bottle makes it ideal for
sharing with friends and
also makes it a great
accompaniment to any
informal meal occasion.
Bulmers Original is one of the UK's most
popular ciders. The brand has recently been
extended with numerous variants. Launched
in 2007, Bulmers Pear was designed to
capitalise on the popularity of the over ice
market and the rapidly growing pear cider
segment. Bulmers Light has an alcohol
content of 4.5 per cent, but has 30 per cent
fewer calories than Bulmers Original. Both
brand launches have been supported by a
heavy investment programme that includes
television advertising, PR, consumer
sampling and point of sale merchandising.
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