Jf* Heineken World of Heineken 38 summer 2008 To improve air quality and C02 emissions, Heineken Italy has started using electric delivery vans for distributing beer to bars in old city centres A water treatment plant in Hungary Sean O'Neill, Group Corporate Relations Director for Heineken understands the importance of both the sustainability agenda itself and the dialogue required to build and shape the activities and targets themselves: "Organisations can only survive and prosper over the long term if they conduct their business in a way that earns acceptance from and adds value to society. Over the coming years, we will be seeking feedback and opinions and putting in place an approach that allows us to do that easily and frequently will be a critical and integral part of our sustainability agenda." Over the next few months, Heineken will encourage greater involvement from the company's stakeholders in forming the next step on the company's sustainability journey. For more information on the sven key areas and the specific targets attached to each, or on Heineken's approach to sustainability check out the Heineken N.V. 2007 Sustainability Report on www.heinekeninternational.com. Equally, if, having read the report you have observations, comments or suggestions, we would genuinely like to hear them. You can respond by sending an e-mail to sean.oneill@heineken.com. 12007 Sustainability Report Preparing for our future Heineken Veicolo elettrico sartesa per I ambiente 27

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World of Heineken | 2008 | | pagina 29