US brewers wholesalers meet with Congress on Capitol Hill LEGISLATIVE CONFERENCE: BEER INDUSTRY COMES TOGETHER TO MARK 75TH ANNIVERSARY OF THE REPEAL OF PROHIBITION World ofHeineken 38 - summer 2008 Craig Purser, President, National Beer Wholesalers Association kicks of the 18th Annual NBWA Legislative Conference William Earle, President, National Association of Beverage Importers, addresses the Conference crowd Congresswoman Alita Lowey and Don Blaustein, President of Heineken USA, meet in her office on Capital Hill On May 12-14,1,000 beer distributors and importer and brewer representatives converged on Washington DC's Capitol Hill. The gathering was part of the annual National Beer Wholesalers Association (NBWA)/ Brewer Legislative Conference advocating for economic and regulatory issues of importance to the US beer industry. "We came to Washington with one mission: advocacy," said Craig Purser, NBWA President. "Everything else springs from there. We came together on this one day as a unified industry." This year, the industry discussed the effectiveness of the state-based three-tier regulatory system and on initiatives promoting responsible consumption of alcohol. They also argued that the federal beer excise tax should be rolled back, as it is an unfair burden on consumers. Nearly 50 per cent of all beer purchased in the U.S. is bought by consumers with annual household incomes below $50,000. "The year 2008 is a pivotal time for the beer industry," said Craig Purser. "As we reflect on 75 years of the passage of the 21st Amendment and celebrate the United States' successful state-based, three-tier alcohol regulatory system, our industry is mindful that this is also a time when economic stability weighs heavily on the minds of many Americans. This conference is an especially timely opportunity for beer distributors to educate lawmakers, media and the public at large about the industry's positive economic and societal contributions that benefit communities across the country." Beer distributors and brewers/importers provide solid jobs and healthcare benefits to roughly 130,000 hard-working men and women, he said. They also play a significant role in working to protect the American consumer by providing a transparent and accountable chain-of-custody for a wide variety of beer. Jeff Becker, president of the Beer Institute, said that brewers, importers and wholesalers must remember to share their remarkable stories. "Since the repeal of Prohibition, we've worked to become 24

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World of Heineken | 2008 | | pagina 26