MORE THAlJ*
HUNDRED
4 13
MILLION
MILLION
Business numbers
ANNIVERSARY
BEERS, SOFT DRINKS, MINERAL WATERS AND CIDERS
NUMBER OF BRANDS IN THE HEINEKEN PORTFOLIO:
THE JOHN SMITH'S BREWERY IN THE NORTH YORKSHIRE TOWN OF TADCASTER THIS YEAR
CELEBRATES ITS
IN APRIL 2008, HEINEKEN ACQUIRED SCOTTISH NEWCASTLE, BRINGING WITH IT
NEW LEADING NUMBER-
BUSINESS MARKET TWO
UNITS, POSITION, POSITIONS
AND AROUND
NEW EMPLOYEES
In 2007
Heineken's group
beer volume totalled
1.39*2 million
hectolitres. The
Heineken® brand
accounted for
20.1 per cent
of this figure, while
the Amstel brand
accounted for just
over 7 per cent.
The remaining
100.6 million
hectolitres were
made up of the
company's portfolio
brands.
THE ACQUISITION
ADDED
HECTOLITRES OF
BEER VOLUMEAND
HECTOLITRES OF CIDER VOLUME.
World of Heineken 38 - summer 2008
8,000
3.5
