☆Heinèken
So refreshing*
CAMPAIGN
L'ABUS D'ALCOOL EST DANGEREUX POUR LA
World ofHeineken 38 - summer 2008
"Line Heineken est si ratratchissante, servie a 3°C.
WHAT:
Built upon the brand values of surprise, open-
mindedness, ubiquity and exchange, this newest ad
campaign was rolled out in early 2008 to reinforce the
quality of the brand.
WHERE:
The campaign was activated in France using outdoor
posters, in print, on radio and during selected
sponsored events.
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