CAMPAIGN FOLIO
COI NCI DENTALLY, GOLD IS MEASURED
IN TERMS OF PURITY TOO
World of Heineken 37 Winter 2007/2008
WHAT:
This is a through-the-line campaign that includes print
ads, point of sale, a website, online advertising and
educational animated shorts. The campaign delivers the
full Amstel Pulse brand story through the hero of the
campaign - the beer itself.
bart.boezeman@heineken.com
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