CONTENTS
2-5
NEWS
8/13
16/21
22/27
28/33
36/41
42/47
48/51
Cover image:
In 2006, the XtraCold ice bar opened in Amsterdam,
a unique nightspot where consumers can enjoy a
freshley tapped Heineken at sub zero temperatures.
The international rollout of Heineken Extra Cold is
one of the company's many on premise innovative
solutions for the on-preihise sector (read more on
page 8).
RWC final fever in Paris
Heineken Thirst Senses
Hahnenkamm Race
Head office re-opened
South African Amstel reunion
Heineken Experience facelift
KLM/Air France deal
Brewery upgrades: Burundi
ON-PREMISE INNOVATION
BRINGING BEER TO THE BUSH BY BOAT
THE ANATOMY OF A BEER
BUSINESS TALK
Facts and figures
Heineken USA distributors' conference
Round table discussion - is the beer industry
a man's world?
TRENDS INNOVATIONS
Consumer trends in America
Icone bottle France
New Primus bottle in Rwanda
Clear plastic labels
Eye tracking in Austria
ON closed circuit partnership in Holland
PET bottles in CEE
ALCOHOL PARTNERSHIP PROGRAMMES
EVENTS Chinese New Year
Jillz: rolling out Spring 2008
Heineken Regatta
Holland Heineken House in China
UEFA Champions Leaque final 2008 in Moscow
and more
orld of Heineken is publis-
a year by Heineken N.V.,
Relations, and
ted worldwide to the
ade partners,
ss relations and
the media. Partial or full repro
duction of articles or illustrations
is only permitted with the editor's
explicit consent.
2008, Heineken International.
Publications Manager:
Kristina Niisson,
kristina.nilsson@heineken.com
Andrew Bergman, Chris Bull,
Richard Jurgens.
52/53 COSMO BARS Lisbon
Art Direction: